"The Delivery"

popfy

(päp-fī/)

noun

• Code for popular (pop) finance (fy), a user-friendly language that mixes hip-hop culture to creatively teach an entertaining brand of finance.
  
  
  

• Engineers the convergence of innovation x design x technology in unique ways to shift the culture of the global financial system by (fundamentally) shaping the experience of how the >$800B emerging youth consumer segment interacts and relates to money; and by doing so, highlights the scary subject’s importance today, and in the future, by seamlessly aligning it with their daily lifestyle choices.
  
  
  

• Builds Financial Identity (fyID) → The consumer lifestyle brand takes on a holistic approach to promote a wealthy rather than poverty lifestyle behavior by meeting the urban youth market on their cultural turf, and speaking directly and authentically to them in a language they understand.

  • Specifically, popfy™ cultivates a vibrant community of financially savvy teens by unlocking their potential and activating their power and influence in the early stages of their financial lifecycle.